Cruelty-Free Makeup: Why It Is So Important

Whether it’s sunscreen, shampoo, or eyeliner, going #cruelty-free is trending. From beauty guru celebs to Instagram influencers and everyone in between, more and more people all around the globe are turning their backs on conventional corporate beauty products and reaching for makeup that’s cruelty-free. But what exactly is cruelty-free makeup, and why is it so important? 

We’ll tell you. 

What Is Cruelty-Free Makeup?

If you care about animals, you might have noticed the term “cruelty-free” gets thrown around a lot. Companies sometimes print the phrase on their product packaging, and animal advocates and beauty bloggers mention it often. But what does “cruelty-free” really mean?

In a nutshell, “cruelty-free” simply means that the product was developed without any tests on animals.

Vegan” is another term commonly found printed on beauty products. This is not to be confused with cruelty-free—when a product is vegan, this means it contains absolutely no animal ingredients. In most cases, when a product is cruelty-free, it’s usually also vegan, but this isn’t always the case, so it’s important to always read the label. 

Why Does Cruelty-Free Matter?

Even if you’re not an animal rights activist, you should care about the way that your products are made. Sure, makeup seems harmless, but when the thought of testing it on little animals comes to mind, it’s anything but. However, we often forget that the products we use every day are tested on animals. 

According to Cruelty-Free International, animal testing is pretty pointless; the science of it is incredibly ineffective, as animals don’t develop the same diseases that humans do. As for cosmetics, the potential reactions of animals could be completely unrelated to humans—it’s an entirely different canvas. 

Okay, so why are companies still testing on animals?

We know what you’re thinking: this just doesn’t make any sense. If animals and humans have completely different reactions to products, why are companies still testing on animals?

In the U.S., no law requires that people test on animals, but some companies continue to pay for tests in which animals are tormented and killed. Why? Well, in most cases, it’s so that they can sell their products in China, where animal testing for many products is actually required by law. 

In these tests for cosmetic products, animals go through evaluations for eye irritation, skin irritation, and any kind of organ toxicity. This, in turn, can cause severe damage to the animal and, in some cases, even death. At the end of their rounds of testing, if the animals haven’t already died, they may be killed and dissected to determine if their organs were damaged through the testing. 

To formulate their cosmetic products, companies can choose from a list of over 7,000 ingredients that are already proven to be safe by the previous testing. This means that companies really don’t have any reason to continue with animal testing practices. The only companies that choose to do more ingredient testing on animals do so because they want to come up with the “next best thing” or some new, revolutionary ingredients to increase their profits and fill their pockets. 

At the end of the day, you can choose whichever company you’d like to support—but would you rather support a company that follows clean, ethical practices or one that’s a little shady about its processes?

Does The Cruelty-Free Label Affect The Quality?

Not at all! You can get high-quality makeup products that apply just as well, if not even better than products that have been tested on animals.

You see, when you opt for beauty products that have not been tested on animals, you’re also ditching many of the nasty chemicals like parabens, sulfates, carcinogens (ingredients that literally cause cancer), and synthetic dyes. Companies that don’t want to harm animals want to avoid hurting people, too. So save the animals and save your skin—always reach for cruelty-free!

Does The Cruelty-Free Label Affect The Price?

Nope! You can still get great quality, affordable makeup that also happens to be cruelty-free. Not sure where to look? Check out Milani Cosmetics. 

Milani makeup is certified by Leaping Bunny and PETA

Perhaps one of the most recognizable cruelty-free logos in the world, the Leaping Bunny Program has developed a comprehensive standard for labeling cruelty-free beauty products. In order for companies like Milani to use the famous Leaping Bunny logo, they are required to sign an agreement that states that they will not and have not in the past tested on any animals during any stage of the development of their product. 

Then, any ingredient suppliers that are utilized by the brand must also do the same to ensure the products are completely free from any animal testing. And finally, Leaping Bunny also performs an on-site audit of manufacturing facilities to further investigate and verify each company’s claims. This thorough evaluation process is tough, but it is the very reason why so many consumers trust this program. 

People for the Ethical Treatment of Animals—also known as PETA—has also instituted a certification process, but it’s not as thorough as Leaping Bunny. 

When searching for cruelty-free products, it’s best to find brands that carry both of these certifications, like Milani Cosmetics

Shopping Cruelty-Free Is Worth It

Absolutely! If you can still get great quality and affordable makeup that’s cruelty-free, why wouldn’t you? When you think about it, it’s really not much of a sacrifice to make. 

In addition to not supporting companies that test on helpless animals, cruelty-free makeup is generally much healthier. As we mentioned a little earlier, brands that have adopted cruelty-free practices care about the health of all living things—and that includes you. 

In the long run, it’s worth knowing that the makeup brands that you support follow good practices, so you can look not only good in the makeup that you’re wearing but also feel good wearing it. 

A Final Word

So, why is cruelty-free makeup so important, you ask?

Well, for starters, there are literally thousands of beauty ingredients that have been tested and are entirely safe for companies to use in their products. There is no need for any animal testing these days because we already know what is safe and what isn’t. However, there are still some shady companies out there trying to reinvent the wheel with questionable ingredients that are not on the “safe ingredient list,” so they revert to animal testing. 

Additionally, for a product to be sold in China, animal testing is required. So many companies looking to make an extra profit overseas will test on helpless animals.

Besides being just downright inhumane to animals, companies that follow animal testing practices usually use harsh chemicals in their products, such as parabens, sulfates, and synthetic dyes. Cruelty-free brands like Milani Cosmetics, on the other hand, stick with clean ingredients that work with your skin—not against it. 

The truth is that testing on animals is painful and unnecessary. By supporting awesome brands like Milani that don’t test on animals, you’re able to encourage the companies that are making a real difference in the world. It’s better for you and better for the animals! There’s no reason not to switch. 

Give Milani Cosmetics a try today and join the fight to end animal testing!


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