Luminoso Challenge Official Rules


Official Rules

No purchase necessary. A purchase or payment of any kind will not increase your chances of winning. Only one entry per person.



  • Follow @milanicosmetics on Instagram
  • Upload a photo on Instagram using one of our Luminoso products with the hashtag #luminosochallenge and tag @milanicosmetics
  • Caption must include which Luminoso product is used in order to be entered in the contest
  • Instagram profile must be public
  • Valid only for Instagram entries
  • Must follow ALL rules to qualify
  • Winner will be selected based on the most votes by the end of the contest
  • Starts June 19, 2019 and ends July 3, 2019 at 11:00am PST
  • Open to U.S. residents only



The Grand Prize Winner (Winner) will receive the following:

  • $500 worth of Milani product including but not limited to: The Ultimate Lip Vault, The Celestial Highlighting Palette, The Gilded Noir & Rouge Eyeshadow Palettes, and more.
  • Included on to the Milani PR Mailing List for all PR mailings for one year

3 randomly select entries will win a $100 gift card for



The entry period for this Contest begins 6/19/19 12pm PST and will end on 7/3/19 at 11:00am PST.

The winner will be selected based on the most votes on their entry photo on 7/3/19 at 11:00am PST. The winner will be announced on Monday, 7/8/19. Participants enter by following Milani Cosmetics on Instagram and uploading a photo of themselves using at least one of the Luminoso products and including #luminosochallenge in their photo caption. One winner will be chosen from individual entries only. To be eligible, you must follow all contest rules. Only the person initiating the winning entry is considered a winner and will receive the stated prize(s). 

Employees of Milani Cosmetics and each of their respective affiliated companies or agents and the immediate family (spouse, children, step-children, parents, step-parents, siblings and in-laws) members of, and any person domiciled with such employees, are not eligible. Void where prohibited by law.

Eligibility: This giveaway is open to individuals 18 years or older, (i) legal residents of the fifty (50) United States (including the District of Columbia) and (ii) legal residents of Puerto Rico.

Release: By receipt of any entry, the applicable participant agrees to release and hold harmless Sponsor, Administrator, Instagram, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent and affiliate companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.



Winners will be contacted via the entry platform within 48 hours of the end of the contest and will have 48 hours to respond to remain eligible, otherwise an alternate entry will be selected. The winner will receive the allotted prize within 21 days of notification at the address specified by the winner at the time of prize notification. The winner is responsible for monitoring his or her account for notification and receipt of other communications related to this sweepstakes. Terms and conditions may apply. Incidental expenses and all other costs and expenses which are not specifically listed as part of a prize in these Official Rules and which may be associated with the award, acceptance, receipt and use of all or any portion of the awarded prize are solely the responsibility of the respective prize winner. ALL FEDERAL, STATE and LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZE IS SOLELY THE RESPONSIBILITY OF THE WINNER.



Milani Cosmetics is the sponsor of this sweepstakes. This promotion is in no way sponsored or administered by Milani Cosmetics, and entrants and participants agree to a complete release of Milani Cosmetics from any liability. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram and entrants and participants agree to a complete release of Instagram from any liability. All responsibility and sponsorship of this sweepstakes lies with Milani Cosmetics. Any questions about this sweepstakes should be directed to the Official Milani Instagram account.