We are Milani We are Milani We are Milani

Our Product Philosophy

Beauty For All, Inspired By You

Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude. Borderless beauty, without compromise.

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Our Key Values

1. Diversity is in our DNA

We began in the melting pot of East LA and are devoted to bringing beauty to all communities. We’re here to fuel self-expression for every shade, attitude, and ethnicity.

2. Cruelty Free

We are cruelty-free, certified by PETA. We don’t test on animals or allow others to test on our behalf, and we require our suppliers to certify that materials used to make Milani products do the same.

3. Diversity in our team

“The diversity on the team is critically important so that as we develop and test products, we reflect our diverse customer base.”

- Rebekah, SVP Product Development

4. Crowdsourced Innovation

Our beauty is defined by our customers. We know you live to experiment and try something new, which is why we get our best ideas from you. You inspire us to continuously test the limits and never settle.

5. Luxuriously Attainable

Without the big price markups, our products utilize the same ingredients and labs as luxury brands. We believe everyone deserves luxuriously made products.

Our Factories

Our Ingredients

  • Purple Jasmine

    Purple Jasmine

    Our secret weapon? Flower power. Jasmine flower wax can help keep your lashes soft and hydrated. Find it in: The Violet One Lash Primer

  • Monoi Oil

    Monoi Oil

    Bold lips start with hydrated lips. By infusing Monoi Oil into our lipstick, you’ll never have to worry about lips losing their luster. Find it in: Bold Color Statement Matte Lipstick

  • Plum Extract

    Plum Extract

    Prunus Domestica (Plum) Fruit Extract is a skin conditioning agent known for moisturizing and smoothing, supercharging your complexion makeup. Find it in: Conceal + Perfect 2-in-1 Foundation

  • Camellia Oil

    Camellia Oil

    Extracted from the Camellia Oleifera plant found in Southeast Asia, this soothing seed oil can penetrate deep into skin to boost moisture and protect skin from environmental pollutants. Find it in: Prep + Soothe Camellia Face Oil

  • Rose Oil

    Rose Oil

    Rosa Canina Fruit Oil, derived from the rose bush and also known as rosehip oil, is loaded with skin-nourishing vitamins and essential fatty acids to bolster skin’s hydration. It can also help reduce dullness. Find it in: Prep + Brighten Rose Face Oil

  • Argan Oil

    Argan Oil

    Commonly used as a skin moisturizer to hydrate and soften skin, Argan Oil also offers anti-aging benefits and can extend wear time of your makeup. Find it in: Silky Matte Bronzing Powder

  • Turmeric


    Curcuma Longa (Turmeric) Root Extract, an ancient spice in the ginger family, that has many magical abilities like being anti-inflammatory and anti-microbial. It heals and protects dry skin and can also be used to treat eczema and acne. Find it in: Prep + Brighten Rose Face Oil

  • Aloe


    Aloe Barbadensis (Aloe Vera) Leaf Juice is extracted from the succulent leaves of the aloe plant. It’s known as anti-inflammatory and skin moisturizer. Find it in: Prime Perfection Hydrating + Pore-Minimizing Face Primer

Luxe For Less

Luxury Brand

  1. Premium Labs +
    premium ingredients
    + testing & safety


  2. External box +
    premium packaging


  3. TV advertising + big
    budget marketing


  4. Retail store overheads
    + testers + staff


  5. Prestige Blush



  1. Premium Labs +
    premium ingredients
    + testing & safety


  2. Less packaging


  3. Influencer +
    customer love


  4. Self-service


  5. Milani Luminoso
    Baked Blush