We are Milani

Our Product Philosophy

Beauty For All, Inspired By You

Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude. Borderless beauty, without compromise.

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Our Key Values

1. Diversity is in our DNA

We began in the melting pot of East LA and are devoted to bringing beauty to all communities. We’re here to fuel self-expression for every shade, attitude, and ethnicity.

2. Cruelty Free

We are cruelty-free, certified by PETA. We don’t test on animals or allow others to test on our behalf, and we require our suppliers to certify that materials used to make Milani products do the same.

3. Diversity in our team

“The diversity on the team is critically important so that as we develop and test products, we reflect our diverse customer base.”

- Rebekah, SVP Product Development

4. Crowdsourced Innovation

Our beauty is defined by our customers. We know you live to experiment and try something new, which is why we get our best ideas from you. You inspire us to continuously test the limits and never settle.

5. Luxuriously Attainable

Without the big price markups, our products utilize the same ingredients and labs as luxury brands. We believe everyone deserves luxuriously made products.

Our Ingredients

  • Aloe

    Aloe

    Aloe Barbadensis (Aloe Vera) Leaf Juice is extracted fromthe succulent leaves of the aloe plant. It’s known as anti-inflammatory andskin moisturizer. Find it in: Prime Perfection Hydrating + Pore-Minimizing Face Primer

  • Cannabis Sativa Seed Oil

    Cannabis Sativa Seed Oil

    Also known as hemp oil, this naturally rich and skin-soothing ingredient has anti-inflammatory properties making it a great product to calm and soothe stressed out skin. Find it in: Green Goddess.

  • Squalane

    Squalane

    Squalane is an antioxidant and a great moisturizing ingredient. Over time, using this ingredient in skincare can help with reducing fine lines, fight free radicals and prevent moisture loss. Find it in: Green Goddess Sleeping Mask + Primer.

  • Nasturtium

    Nasturtium

    Known to promote oxygenation of skin cells and to help strengthen the skin barrier. This ingredient can be found in our blue light filtering Screen Queen Foundation. Find it in: Screen Queen Foundation.

  • Rose Oil

    Rose Oil

    Rosa Canina Fruit Oil, derived from the rose bush and alsoknown as rosehip oil, is loaded with skin-nourishing vitamins and essentialfatty acids to bolster skin’s hydration. It can also help reduce dullness. Findit in: Prep + Brighten Rose Face Oil

  • Purple Jasmine

    Purple Jasmine

    Our secret weapon? Flower power. Jasmine flower wax can helpkeep your lashes soft and hydrated. Find it in: TheViolet One Lash Primer

  • Plum Extract

    Plum Extract

    Prunus Domestica (Plum) Fruit Extract is a skin conditioningagent known for moisturizing and smoothing, supercharging your complexionmakeup. Find it in: Conceal + Perfect 2-in-1 Foundation

  • Turmeric

    Turmeric

    CurcumaLonga (Turmeric) Root Extract, an ancient spice in the ginger family, that hasmany magical abilities like being anti-inflammatory and anti-microbial. Itheals and protects dry skin and can also be used to treat eczema and acne. Findit in: Prep + Brighten Rose Face Oil

  • Argan Oil

    Argan Oil

    Commonlyused as a skin moisturizer to hydrate and soften skin, Argan Oil also offersanti-aging benefits and can extend wear time of your makeup. Find it in: Silky Matte Bronzing Powder

  • Camellia Oil

    Camellia Oil

    Extractedfrom the Camellia Oleifera plant found in Southeast Asia, this soothing seedoil can penetrate deep into skin to boost moisture and protect skin fromenvironmental pollutants. Find it in: Prep + Soothe Camellia Face Oil

  • Monoi Oil

    Monoi Oil

    Bold lipsstart with hydrated lips. By infusing Monoi Oil into our lipstick, you’ll neverhave to worry about lips losing their luster. Find it in: Bold Color Statement Matte Lipstick

Luxe For Less

Luxury Brand

  1. Premium Labs +
    premium ingredients
    + testing & safety

    $$$

  2. External box +
    premium packaging

    $$$

  3. TV advertising + big
    budget marketing

    $$$$$

  4. Retail store overheads
    + testers + staff

    $$$$$

  5. Prestige Blush

    $40

Milani

  1. Premium Labs +
    premium ingredients
    + testing & safety

    $$$

  2. Less packaging

    $

  3. Influencer +
    customer love

    $

  4. Self-service
    environment

    $$$

  5. Milani Luminoso
    Baked Blush

    $7.99

Our Factories