Milani Dime Up Tik Tok Challenge


NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Void in the states of New York, Florida, Rhode Island, and where prohibited by law. Subject to all federal, state, provincial, territorial, and local laws, regulations, and ordinances. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH ANY SOCIAL MEDIA PLATFORM, INCLUDING FACEBOOK, INSTAGRAM, TWITTER, ETC. By entering into the Sweepstakes and using the New Milani Group LLC (“Milani”) website located at milanicosmetics.com (the “Website”), you accept and agree to be bound by these Official Rules (these “Rules”) and Milani’s Terms of Use and Milani’s Privacy Policy, each as amended or modified from time to time and each of which is incorporated by reference herein. Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes.  

Official Rules

Sweepstakes Name:

#MilaniDimeUp Tiktok Challenge Sweepstakes (the “Sweepstakes”).


New Milani Group LLC, 10000 Washington Blvd., Ste. 210, Culver City, CA. 90232.

Entry Period:

Entries will open on February 26, 2021 at 12:00AM Pacific Standard Time (“PST”) and close on April 23, 2021 at 11:59PM PST, (the “Entry Period”) after which date the Sweepstakes will be closed and no further entries shall be accepted.


Eighty (80) winners chosen from Tiktok entries that include #MilaniDimeUp (each, a “Winner”).

Ten (10) Winners to be chosen each Friday during the Entry Period.


One (1) prize per winner consisting of the following (the “Prize”):

·         $25 gift card to Walmart; and

·         Twelve (12) Color Fetish Shine Lipstick Collection from Milani Cosmetics.

How to Enter:


During the Entry Period, go to www.tiktok.com (or open the Tiktok app on your device) and

·         Join the #MilaniDimeUp challenge on Tiktok; and

·         Follow @milanicosmetics on Tiktok.

Limit one (1) entry per unique social media platform account or email address and per person for the Sweepstakes during the Entry Period. Duplicate entries will be deemed void.

Eligible Participants:

The Sweepstakes is open to all legal U.S. residents currently residing in the fifty (50) United States or the District of Columbia who are eighteen (18) years or older as of the first day of the Entry Period, other than residents of (i) New York, (ii) Florida, and (iii) Rhode Island (each, an “Entrant”).

Employees of Milani Cosmetics and each of their respective affiliated companies, promotional agencies or vendors connected in any way with this Sweepstakes or helping to set up this Sweepstakes and the immediate family (spouse, children, step-children, parents, step-parents, siblings and in-laws) members of, and any person domiciled with such persons, are not eligible. Residents of the states of New York, Florida, and Rhode Island are not eligible. Void in New York, Florida, Rhode Island, outside of the United States or where prohibited by law.

Except as prohibited by law, the Entrant’s participation in the Sweepstakes constitutes the Entrant’s agreement to Sponsor’s use of (a) the Entrant’s name for notification purposes (whether in print, online or otherwise) if selected as a Winner of the Sweepstakes and (b) Entrant’s name, photograph, video, likeness and/or identity for purposes of advertising, publicity and promotional materials, in each case without compensation if selected as a Winner of the Sweepstakes. In connection with the foregoing, Entrant grants Sponsor a limited, royalty-free, worldwide, transferable license to use Entrant’s name, photograph, video, likeness and/or identity as set forth herein.

Selection of Winner(s):

Sponsor (or its designee or representative) will select the number of potential stated Winner(s) of the Prize in a random drawing from among all eligible entries received during the Entry Period. The odds of winning are based on the number of eligible entries received during the Entry Period. To be eligible, you must follow all of these Rules.  Only the person initiating the winning entry is considered a Winner and will receive the stated prize(s).

Sponsor (or its designee or representative) may decide, in its sole discretion, if an Entrant or Winner does not meet all eligibility requirements or otherwise violates these Rules, Milani’s Terms of Use or Milani’s Privacy Policy. Entries that are lost, late, incomplete, misdirected or altered for any reason, including due to hardware, software, browser or network failure, malfunction, congestion, or incompatibility will be ineligible. Sponsor is not responsible for entries not received for whatever reason.


By receipt of any entry, the Entrant agrees to release and hold harmless Sponsor, Instagram, Tiktok and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent and affiliate companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt, ownership or use or misuse of any Prize.

Additional Terms

Except as set forth in these Rules, all personal information that Entrant supplies in connection with the Sweepstakes shall be subject to Milani’s Privacy Policy.

Sponsor is not responsible if online service or equipment is interrupted including without limitation (1) interruptions to any network, server, Internet, Web site, telephone, satellite, computer or other connections, (2) failures or malfunctions of satellite, hardware, software or other equipment, and (3) other errors of any kind, whether human, technical, mechanical or electronic. If for any reason (including tampering, unauthorized intervention, fraud, or any other cause that corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Sweepstakes), the Sweepstakes is not capable of being conducted as described in these Rules, Sponsor shall have the right, at its sole discretion, to modify, extend, cancel, terminate, conclude or suspend the Sweepstakes.

Winners will be contacted via the entry platform within 48 hours of the end of the Sweepstakes and will have 48 hours to respond to remain eligible. The Winner will receive the allotted prize within 21 days of notification at the address specified by the Winner at the time of prize notification. The Winner is responsible for monitoring his or her account for notification and receipt of other communications related to the Sweepstakes.

If the Winner cannot be contacted or does not claim the Prize within 48 hours of notification, Sponsor reserves the right to withdraw the Prize from the Winner. In the event of noncompliance with these Rules by a replacement Winner, the Prize may be forfeited. An Entrant may decline the receipt of and forfeit a Prize if the Entrant is chosen as the winner. In the event that the Prize is forfeited or withdrawn for any reason in accordance with these Rules, an alternative Winner may be selected by Sponsor, in its sole discretion.

Sponsor is not responsible for inaccurate prize details supplied to any Entrant by a third party connected with these Sweepstakes. No cash alternative to the Prizes will be offered. The Prizes cannot be transferred, substituted, or exchanged by the Winner and are subject to availability. Sponsor reserves the right to substitute any Prize with another of equivalent value without giving notice to any Entrants or Winners.

Incidental expenses and all other costs which are not specifically listed as part of a Prize and which may be associated with the award, acceptance, receipt and use of all or any portion of the awarded Prize are solely the responsibility of the respective Prize Winner. ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZE IS SOLELY THE RESPONSIBILITY OF THE WINNER.

The Sweepstakes is governed by the laws of the State of California, United States and any disputes will be subject to the exclusive authority of the courts of the State of California, United States. If any section, provision, or term of the Sweepstakes Rules shall be held or found to be unenforceable or invalid by a court decision, statute, rule or otherwise, the remaining provisions shall not be affected thereby and shall continue in full force and effect. Such provision may be modified or severed from these Rules to the extent necessary to make such provision enforceable and consistent with the remainder of these Rules. Sponsor’s failure to enforce any provision of these Rules shall not constitute the waiver of such provision. Entrants are required to provide accurate, valid and truthful information at all times. Sponsor will reject and delete any Entry that they discover to be false, fraudulent, illegal or deceptive and will disqualify any Entrant who undermines or tampers with or attempts to undermine or tamper with the Entry process, the operation of the Sweepstakes, or is otherwise in violation of these Rules or any appliable federal, state, or local laws or regulations, or is acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person.

Sponsor reserves the right to cancel or amend the Sweepstakes, the Official Rules without notice in the event of a catastrophe, pandemic or epidemic, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of Sponsor’s control. Entrants will be notified of any changes to the competition as soon as possible by Sponsor.

In no event shall Sponsor be liable to Winner or Entrant for any indirect, incidental, consequential, special or punitive damages of any kind, whether in contract, tort, negligence, strict liability, statutory or any other theory of liability arising from or related to the Sweepstakes or any aspect of Winner’s or Entrant’s participation in or termination from the Sweepstakes as provided herein, even if Sponsor has been advised of the possibility of such damages.