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Keep It Full Maxxx Balmshell Lip Plumping Balm

Keep It Full Maxxx Balmshell Lip Plumping Balm
$10.99

Bye, bye fillers! Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend o... More


Why you'll love it

Bye, bye fillers! Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe. 

Consumer Claims

  • 100% said lips appeared more hydrated*
  • 96% experienced increased lip volume & fullness for a maximum plumping effect*
  • 93% felt they achieved doctor’s office worthy plumping without the needle*

*Based on consumer perception survey 

Cruelty Free
Made in the USA

What's inside it

This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty-free. Nothing to worry about here – no paraben preservatives were used in this product.

Full Ingredient List

What's inside it

INGREDIENTS: ‭Hydrogenated Poly(C6-14 Olefin)‬, ‭Ethylene/Propylene/Styrene Copolymer‬, ‭Pentaerythrityl Tetraisostearate‬, ‭Persea Gratissima (Avocado) Oil‬, ‭Menthone Glycerin Acetal‬, ‭Simmondsia Chinensis (Jojoba) Seed Oil‬, ‭Ethylhexyl Palmitate‬, ‭Palmitoyl Tripeptide-38‬, ‭Camellia Japonica Seed Oil‬, ‭Tocopheryl Acetate‬, ‭Capsicum Frutescens Resin‬, ‭Palmitoyl Tripeptide-1‬, ‭Sodium Hyaluronate‬, ‭Helianthus Annuus (Sunflower) Seed Oil, ‭Portulaca Pilosa Extract‬, Cetearyl Ethylhexanoate, ‭Tribehenin‬, ‭Sorbitan Isostearate‬, ‭Lactic Acid‬, ‭Collagen‬, ‭Mangifera Indica (Mango) Seed Butter‬, ‭Flavor/Aroma‬, ‭Linalool‬, ‭Limonene‬, ‭Sucrose Cocoate‬, ‭Alcohol‬, ‭Water‬ / Aqua / Eau, ‭Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate‬, ‭Butylene/Ethylene/Styrene Copolymer‬, ‭Glyceryl Oleate‬, ‭Silica Dimethyl Silylate‬, ‭Butylene Glycol‬, ‭Caprylyl Glycol‬, ‭Hexylene Glycol‬, ‭Phenoxyethanol‬, Barium Sulfate, Rosin / Colophonium / Colophane, ‭Red 7 Lake (CI 15850‬).

How to apply it

Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.