Keep It Full Maxxx Lip Plumper
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Needle-less to say, fuller lips are a swipe away! Take lips to the max with the Keep it Full Maxxx Lip Plumper – an ultra-plumping gloss with high-impact color and serious shine that helps visibly plump lips. Milani’s Triple X Plumping technology features a unique blend o... More
Why you'll love it
Needle-less to say, fuller lips are a swipe away! Take lips to the max with the Keep it Full Maxxx Lip Plumper – an ultra-plumping gloss with high-impact color and serious shine that helps visibly plump lips. Milani’s Triple X Plumping technology features a unique blend of lip-loving actives – volumizing Maxi-Lip™, nourishing Mango Seed Oil, and Chili Pepper Resin for a next-level tingling sensation. The bolder and brighter sister to America’s #1 Lip Plumper* - Keep it Full Nourishing Lip Plumper – Keep It Full Maxxx features the signature large, doe foot applicator that ensures the perfect amount of formula is applied, every time.
Proven Results**:
• 100% agreed Keep It Full Maxxx delivered maximum color payoff and shine
• 90% agreed Keep It Full Maxxx made lips appear fuller and plumper
• 93% agreed Keep It Full Maxxx made lips feel moisturized and hydrated
Warning: for external use only. Do not apply to broken or irritated skin. Do not use if allergic to ingredients in product. Stop use immediately and ask a doctor if irritation or rash occurs. Keep out of reach of children.
*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
**Results observed in a consumer panel survey.
What's inside it
Nothing with fur, fin or feathers was hurt to make this beauty essential. This product is 100% vegan.
This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free.
Full Ingredient ListWhat's inside it
Little Secret INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
First Kiss INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
Situation-ship INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
Single-ish INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492)
Superlike INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Dicalcium Phosphate, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360)
Swipe Right INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Mica, Propylene Carbonate, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850)
Left On Read INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Red 30 Lake (CI 73360), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850)
Bae INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Red 30 Lake (CI 73360)
In The Dms INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499)
No Strings INGREDIENTS: Isostearyl Isostearate, Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Hydrogenated Styrene/Isoprene Copolymer, Menthone Glycerin Acetal, Polyamide-3, Stearalkonium Bentonite, Propylene Carbonate, Mica, Silica, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Palmitoyl Tripeptide-1, Capsicum Frutescens Resin, Silica Dimethyl Silylate, Sodium Saccharin, Dicalcium Phosphate, Mangifera Indica (Mango) Seed Butter, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Tin Oxide, Flavor / Aroma, Limonene, Linalool, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410)
How to apply it
For best results, the lip plumper gloss works best on smooth, clean and hydrated lips. Begin at the Cupid's bow and glide the applicator across lips in a strong crisscross pattern. Proceed to apply along the outer edge of the lips, ending at the corners. Repeat on the bottom lip.
