Face | Lip Gloss

Keep It Full Nourishing Lip Plumper

Keep It Full Nourishing Lip Plumper

For intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like but... More


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Why you'll love it

For intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Keep It Full is America's #1 lip plumper!* 

*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
    Cruelty Free
    Made in the USA
    Best Seller
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    What's inside it

    This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free.

    Nothing with fur, fin or feathers was hurt to make this beauty essential. This product is 100% vegan. *Excludes 02 Nude Shimmer and 03 Prismatic Peach

    Nothing to worry about here – no paraben preservatives were used in this product.

    While talc is a naturally occurring mineral, we’ve formulated this beauty product to be 100% talc-free. 

    Full Ingredient List

    What's inside it

    Polybutene, Hydrogenated Polyisobutene, Isostearyl Isostearate, Polyglyceryl-2 Tetraisostearate, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Synthetic Beeswax, Caprylic/Capric Triglyceride, Mica (Ci 77019), Dicalcium Phosphate, Stearalkonium Bentonite, Ethylhexyl Palmitate, Menthone Glycerin Acetal, Propylene Carbonate, Tribehenin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Ricinus Communis (Castor) Seed Oil (Ricinus Communis Oil), Sorbitan Isostearate, Sodium Hyaluronate, Lactic Acid, Hydrogenated Castor Oil, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Tin Oxide, Silica, Palmitoyl Tripeptide-1, Tocopherol.

    +/- May Contain: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 7 Lake (Ci 15850), Red 28 Lake (Ci 45410), Blue I Lake (Ci 42090), Carmine (Ci 75410), Yellow 5 Lake (Ci 19140).  Red 6 (CI 15850), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985) 

    How to apply it

    For best results, exfoliate lips before use -- lip plumper gloss works best on smooth, clean and hydrated lips. Begin at the Cupid's bow and glide the applicator across lips in a strong crisscross pattern. Proceed to apply along the outer edge of the lips, ending at the corners. Repeat on the bottom lip.